MailerLite has the cheaper paid entry point at $12/mo versus Kit (formerly ConvertKit) at $33/mo. MailerLite is built for Small-to-mid-sized businesses, while Kit (formerly ConvertKit) leans toward Newsletter creators — pick based on which describes you.
| MailerLite | Kit (formerly ConvertKit) | |
|---|---|---|
| Starting price | Free plan | Free plan |
| Free plan | Yes | Yes |
| Free trial | 14 days | 14 days |
| Positioning | Easy-to-use, budget-friendly email marketing platform combining email, automation, landing pages and websites for small businesses and creators. | Email marketing and creator-monetization platform built for creators to grow an audience and sell digital products or newsletters. |
| Best for | Small-to-mid-sized businesses, Budget-conscious creators and solopreneurs, Users wanting an easy drag-and-drop builder without a steep learning curve, Small teams needing a bundled website/landing-page + email tool | Newsletter creators, Coaches and course creators selling digital products, Solo creators monetizing an audience, Bloggers and YouTubers building email lists |
| Top pro | Very easy to use, repeatedly recognized for ease of use | Generous free tier (up to 10,000 subscribers) |
| Main drawback | Free plan subscriber cap has shrunk repeatedly over recent years | Advanced automation/sequence features gated behind paid tiers |
Both verified 2026-07-09.