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Kit (formerly ConvertKit) Review

Email marketing and creator-monetization platform built for creators to grow an audience and sell digital products or newsletters.

Free plan Free plan 14-day trial   Visit Kit (formerly ConvertKit)

Pricing

PlanMonthlyAnnual (per mo)Key limits
Newsletter (Free) Free Free Up to 10,000 subscribers; 1 basic visual automation, unlimited landing pages/forms, unlimited broadcasts, tagging/segmentation, digital product sales.
Creator $33 $32.5 Entry price at ~1,000 subscribers, scales up with list size (exact scaling table not verified - interactive slider on pricing page). Unlimited automations/sequences, Kit MCP, A/B testing, polls, SMS marketing, no branding, 24/7 support.
Pro $66 $65.83 Entry price at ~1,000 subscribers, scales up with list size (exact scaling table not verified). Adds Subscriber Signals engagement scoring, unlimited users, deliverability reporting, collaborative editing, advanced A/B testing, Facebook audiences, referral system, edit-after-send, priority support.

Key features

Pros

  • Generous free tier (up to 10,000 subscribers)
  • Built specifically for creators, not generic e-commerce/marketing teams
  • Native digital product and commerce checkout
  • Creator Network helps with cross-promotion and discovery
  • 14-day free trial with migration support

Cons

  • Advanced automation/sequence features gated behind paid tiers
  • Pricing scales with list size, can get expensive at high subscriber counts
  • Fewer advanced e-commerce/CRM features than dedicated platforms like Klaviyo
  • Template/design customization seen as less flexible than some competitors

Who it's best for

Try Kit (formerly ConvertKit)

Pricing and details verified 2026-07-09. Always confirm current pricing on the vendor site.